Ultimate 89 Point
Marketing Plan
1. Place advertising in McDowell Homes email Magazine to over 30
thousand buyers.
2. Send “Just Listed”
cards to over 1,300 partners and affiliates in our database.
3. Produce a 3D Matterport of home show casing home
in 3 dimensions and more!
4. Register and set up
showing instructions with New Showing Time Company.
5. Insert property on my
website, jerrylesakgroup.com,
which will have full property
pictures and main information about your
property made available to anyone who visits
my website. All active buyers and
sellers.
6. Submit professional
photos available to millions of people via our website at
searchclevelandhomes.com which is linked to several thousand other sites.
7. Distribute color flyer
to other agents in my office. McDowell Homes
agents are the highest producing agents
in the world.
8. Place add in Linked In
promoting to companies and their employees.
9. Promote the property to
all top Realtors in North East Ohio Real Estate Offices.
10. Perform a Reverse Prospecting Search to attract prospective
buyers within the MLS.
11. Help seller relocate locally, or out of area with highly
experienced McDowell Homes
agents across the globe – so the seller
is sure to have the highest quality agent to help
them on both sides of their move to make
it worry and stress free.
12. Featured on Company and my Facebook pages. Add to your Facebook
page.
13. Periodically run additional Facebook adds to target areas or price
ranges.
14. Weekly meeting with the team to mastermind on what steps have
been completed and
executed in the marketing of the home.
15. Advertise the property on other co-op listing fliers.
16. Maximize showing potential through professional signage. McDowell Homes has
the most recognizable Logo and Trademark
in this area.
17. Electronically submit the listing information to the Multiple
Listing Service for exposure to
Buyers, Sellers and active real estate
agents in the Multiple Listing Service area.
18. Enter the sellers name and address in office computer system to
keep seller informed of
market changes, mortgage rate
fluctuations, sales trends or anything that may affect the
value and marketability of their property.
19. Provide Open Houses with a licensed Realtor at the seller’s
request.
20. Explain the use of the Seller’s Property Disclosure Statement
the seller will complete,
that will be presented to the buyer of
their home.
21. Price the property right the 1st time. . .to open the market
vs. narrowing the market.
22. Promote the property at the weekly company sales meeting.
23. Advertise the property electronically to all the Realtors with
full color flyers
e-mailed directly to their inbox.
24. Suggest or advise changes to make the seller more saleable and
attractive to buyers.
25. Announce new listing on Mix 97.1 and Cougar 93.7 on
Wednesday.
26. Contact my buyer leads, centers of influence, and past clients
for potential buyers.
27. Have cooperating brokers in the area tour your home when
available.
28. Assist seller with interim financing if necessary.
29. Provide a professional home staging consultation if desired.
30. Provide professional photography.
31. Prepare a full color photo flyer with a list of features of the
property to leave at the home
for visitors to take with them after the
showing.
32. Submit to property to Top Internet Sites: Realtor.com, Homes
& Land.com, Yahoo Real
Estate, Homes.com, MSN Real Estate, and more than
20 others.
33. Submit the property to web-based buyer classifieds (Trulia,
Craigslist, Zillow Etc.)
34. Promote the property at all MLS association marketing sessions.
35. Represent the seller on offer presentations, and negotiating
the best price and terms.
36. Coordinate with title company the escrow and title search
process for the seller.
37. Research property’s current use and zoning use.
38. Follow up with all agents that have previously shown the
property.
39. Provide seller with a list of preferred vendors.
40. Provide seller list of city contacts for Point of Sale set up
and cost.
41. Research tax records to verify full and complete legal
information is available to
prospective buyers and buyer’s agents on
MLS printout.
42. Provide Staging Checklist to suggest constructive changes to
the property to make it
more appealing, to show exceptionally
well and help it to yield the greatest possible
price to an interested buyer.
43. Provide seller with a Showing Checklist which offers home
showing guidelines to help
have the home prepared for appointments.
44. Obtain sellers contact information for follow up and emergency
contacts.
45. Research ownership and deed type from title company.
46. Research property’s land use, deed restrictions, and easements.
47. Prepare a Seller’s Net Proceeds Sheet to show seller expenses,
closing costs and net
proceeds.
48. Determine if the property qualifies for the property to be
toured by agents from my office
following our weekly sales meetings.
49. Analyze online property reports
that are emailed weekly to check on market changes.
50. Meet with our transaction
coordinator daily for status updates on the closing process.
51. Immediate showing feedback sent
to seller upon receiving it.
52. Contacting any buyer’s agent with
concerns or questions on home for clarification.
53. Prequalify all prospective buyers
to avoid wasting sellers time with “shoppers”.
54. Monitor the buyer’s loan to
assure timely loan commitment.
55. Arrange and coordinate all inspections.
56. With the seller’s permission provide & arrange for
contractors to perform any agreed
upon repairs.
57. Make arrangements with the Title
Company.
58. Monitor buyer and agent feedback to make any necessary changes
to price,
condition...etc.
59. Require all offers include buyer’s pre-approval and proof of
funds for down payment.
60. Make available my entire team so that any questions or concerns
will be handled in a
timely manner.
61. Provide seller with a blank copy of the Residential Purchase
agreement to review and
become familiar with it at the time the
offers come in if needed.
62. Write Magazine Ads for the property.
63. Update qualified Buyers with your property information.
64. Work to qualify prospective buyers and assist them in obtaining
suitable mortgage
financing through our preferred lenders.
65. Re-write Advertisements weekly to keep them fresh.
66. Target the market to determine who is the most likely buyer
willing to pay the highest
price.
67. Follow up with all buyer leads and inquires within 5 minutes.
68. Track all numbers to determine where the buyers are seeing the
property.
69. Improve the marketing of any under-performing marketing
campaigns.
70. Additional riders will be added if needed for any special
feature of the Home.
71. Discuss qualifications of prospective buyers to help determine
buyer motivation, ability
to purchase and probability of closing on
the sale.
72. Home Featured on realtor.com for the entire listing time.
73. Targeted telemarketing directed to qualified buyers.
74. Buyer profile report to determine the buyers purchase needs.
75. Communication Guarantee. Call the seller every Tuesday or they
fire us.
76. Specialized team of full-time assistants to care for the
sellers every need.
77. Tele-market to bring more buyers and sellers together through
our network.
78. 30,000 a month spent in advertising on Zillow/Trulia buyer
leads.
79. Cooperate with all Real Estate companies in a Professional
Manner to promote
a smooth transaction.
80. Provide a Homeowners Guide to prepare the home for showings and
negotiate the
inspection process.
81. Coordinate scheduling of appraisal and supply comparable sales
if needed.
82. Set up final walk through of the property for buyers and their
agent.
83. Meet with our preferred lenders to see if they have any
prospective buyers in their
network.
84. Arrange possession and transfer of home (keys, warranties,
garage door openers,
community pool keys, mail box keys, educate
new owners of neighborhood policies.
85. Help seller find their next home if they will be staying in our
area.
86. Obtain one set of keys which will be inserted in the lockbox.
87. Review and explain all clauses in Listing agreement and other
paper work/agreements.
88. Explain the benefits of a Home Owner Warranty with the seller.
89. Research the N.O.D (Notice of Default) list to keep up with the
current market.